Bee Hotel


The buzz-worthy billboard

Silk, in partnership with Pattison and L'Université de Montreal, created Bee Hotel all across Quebec. These small houses, paired with newly planted flowers nearby, served as pollination station for bees in the hopes to help protect our biodiversity. The pilot project is planned to continue for a few more years.

This project won 2 bronze awards at the 2022 Prix Idéa: for Best Use of Non-Standard–Non-Media Approach, and for Social and Environmental Responsibility.

Media Agency Wavemaker
Creative Agency Carl Social Club
Account Manager Michèle Lussier
Creative Director Jean-François Morin
Director of Creative Strategy Mélodie Gagnon
Strategist Gabrielle Loranger
Art Director Edward Nyamenkum
Copywriters Sean English, Julien Marchand
Production Laurence Davidson
Influence Account Director Anthony Maio
Influencer Marketing Advisor Léa Debruyne

Case Study
Account Manager Queenie See
Production Laurence Davidson
Director of Photography Alexandre Hallé
Director of Creative Strategy Mélodie Gagnon
Voiceover Marie-Élaine Guay
Video Editor Daphnée Provencher, Laurence Davidson