Launch campaign for YoPRO, a new yogurt brand with extra protein aimed and athletes of all level. With the first-person point-of-view video style, the ad highlighted the consumer and athlete at the centre of it all, and showed how YoPRO is the perfect companion to any athletes training routine.
An extra OLV focused on hockey was created in the same vein as the social ad to promote YoPRO's partnership with the Montreal Canadiens hockey team.
Creative Agency Carl Social Club
Creative Director Johann Smith
Strategist Mélodie Gagnon
Art Director Edward Nyamenkum
Copywriter Jean-François Morin
Influencer Marketing Advisor Anthony Maio
Videographer Jérémie Jeannotte
Photographer Edward Nyamenkum
Video Editor Edward Nyamenkum
Sound Design Underground Productions
Motion Designer Florentin Heyraud
Models David Maman, Jeanne Dubé, Tidjane Kane
Production Studio 5S Content