Osheaga x Oikos


Beat the heat at
the Oikos Creative Space

Oikos partnered with Osheaga to create the ultimate photo booth for all your Instagram needs. On the first year of the partnership, Oikos, in partnership with Carl Social Club and Timecode Lab, created the Oikos Creative Space: a photography space elevated through interactive experience, social/influencer campaigns, sampling, gifting and contesting.

This activation was able to exceed KPIs by having the most visited booths in Osheaga history, as well as an Instagram growth of 20k. Through cleaver contesting, teaser ads, on-site activations, digital activities and influencer marketing, we were able to keep the ball rolling for 2 years in a row with an even bigger booth and activation the following year.

Creative Agency Carl Social Club
Creative Director Johann Smith
Strategist Mélodie Gagnon
Art Director Edward Nyamenkum
Copywriter Jean-François Morin
Influencer Marketing Advisor Anthony Maio, Karolane Rondeau
On-site Community Manager Karolane Rondeau

Experiential Agency Timecode Lab

Photographer David Maman
Videographer Émile-Antoine Lapointe

Video Editors Émile-Antoine Lapointe, Edward Nyamenkum
Motion Designer Edward Nyamenkum