Based in Montreal, I'm a creative leader with 10+ years of agency experience building social-first campaigns and content ecosystems for national brands across TikTok, Instagram, and digital platforms, growing from art director to creative director across Carl Social Club, LG2, and BonClub.

My approach is rooted in cultural insight. I look for the tension, the trend, or the truth that makes a brand feel native to the platforms where people actually spend their time, then build from there. Whether it's a scrappy TikTok strategy, a full campaign ecosystem, or a brand repositioning, I bring the same attention to craft and creative logic to everything I touch.

When I'm not behind a screen, I spend way too much time testing new baking recipes, or walking the streets of Montreal shooting my own photography with my camera.