Being Sweet
is Overrated
You won’t miss
added sugar,
pinky swear
Expertise
Campaign
Photo/Video Shoot
To launch 2020 in style, Silk Canada rebranded their old packaging with a new and bold aesthetic. This inaugural social campaign showcased the updated Unwsweetened range: putting forward five key products from Silk's portfolio in a bold and colourful manner, to match the vibrancy of the packs.
With its new bold packaging and amazing product range, the revamped Unsweetened range was here to prove that Being Sweet is Overrated!
Credits
agency
creative agency Carl Social Club
creative director Johann Smith
art director Edward Nyamenkum
copywriter Jean-François Morin, Julien Marchand
motion designer Bruno Macias
production
production studio Consulat
producer Sébastien Boyer
director of photography Simon Duhamel
camera assistant Renaud Robert, Océane Corbeil
set designer Roxanne Chagnon
assistant set designer Catherine Larose
food stylist Fredéric Authier
assistant food stylist Francis Duval
hand model Kristel (Vizage Models)
Previous Project
Next Project
Being Sweet
is Overrated
You won’t miss
added sugar,
pinky swear
Expertise
Campaign
Photo/Video Shoot
To launch 2020 in style, Silk Canada rebranded their old packaging with a new and bold aesthetic. This inaugural social campaign showcased the updated Unwsweetened range: putting forward five key products from Silk's portfolio in a bold and colourful manner, to match the vibrancy of the packs.
With its new bold packaging and amazing product range, the revamped Unsweetened range was here to prove that Being Sweet is Overrated!
Credits
agency
creative agency Carl Social Club
creative director Johann Smith
art director Edward Nyamenkum
copywriter Jean-François Morin, Julien Marchand
motion designer Bruno Macias
production
production studio Consulat
producer Sébastien Boyer
director of photography Simon Duhamel
camera assistant Renaud Robert, Océane Corbeil
set designer Roxanne Chagnon
assistant set designer Catherine Larose
food stylist Fredéric Authier
assistant food stylist Francis Duval
hand model Kristel (Vizage Models)
Previous Project
Next Project
Being Sweet is Overrated
You won’t miss added sugar,
pinky swear
Expertise
Campaign
Photo/Video Shoot
To launch 2020 in style, Silk Canada rebranded their old packaging with a new and bold aesthetic. This inaugural social campaign showcased the updated Unwsweetened range: putting forward five key products from Silk's portfolio in a bold and colourful manner, to match the vibrancy of the packs.
With its new bold packaging and amazing product range, the revamped Unsweetened range was here to prove that Being Sweet is Overrated!
Credits
agency
creative agency Carl Social Club
creative director Johann Smith
art director Edward Nyamenkum
copywriter Jean-François Morin, Julien Marchand
motion designer Bruno Macias
production
production studio Consulat
producer Sébastien Boyer
director of photography Simon Duhamel
camera assistant Renaud Robert, Océane Corbeil
set designer Roxanne Chagnon
assistant set designer Catherine Larose
food stylist Fredéric Authier
assistant food stylist Francis Duval
hand model Kristel (Vizage Models)
Previous
Project
Next
Project