Oikos wanted a presence at Osheaga that went beyond a branded tent. The goal was to create something festival-goers would actually seek out, share, and remember.

We built the Oikos Creative Space: a photography activation designed around Instagram, complete with interactive experiences, influencer programming, sampling, and contesting. In its second year, a GIF-making station let festival-goers create their own content using the space as a backdrop for Instagram Stories. The strategy worked across social, influencer, and on-site touchpoints to build anticipation before the festival and sustain momentum after.

The activation exceeded all KPIs. Instagram followers grew by 20,000 in the first year, and the booth became the most-visited brand activation in Osheaga history.