Activia's summer campaign coincided with the launch of their new branding and packaging, which meant the photography needed to do two jobs at once: introduce the refreshed product line and reinforce the lifestyle the brand stands for.

The shoot was built around the brand's target audience and the daily rituals that connect to feeling well. Clean, warm, and active, the images translated naturally across multiple formats and touchpoints. They were deployed on Activia's website, across social platforms, and throughout in-store displays and digital assets, giving the new look a consistent and credible launch presence.