Fuel Your Journey
Ready
to fuel with
the pros?
Expertise
Campaign
Photo/Video Shoot
Influencer Marketing
Content Creation
Launch campaign for YoPRO, a new skyr yogurt with extra protein aimed at athletes of all level. With the first-person point-of-view video style, the ad highlighted the consumer and athlete at the centre of it all, and showed how YoPRO is the perfect companion to any athlete's training routine.
The OLV, focused on hockey, was created in the same vein as the social ad to promote YoPRO's partnership with the Montreal Canadiens hockey team.
Credits
agency
creative agency Carl Social Club
creative director Johann Smith
strategist Mélodie Gagnon
art director Edward Nyamenkum
copywriter Jean-François Morin
motion designer Florentin Heyraud
influencer marketing advisor Anthony Maio
production (campaign)
videographer Jérémie Jeannotte
photographer Edward Nyamenkum
sound design Underground Productions
models David Maman, Jeanne Dubé, Tidjane Kane
production (hockey)
production studio 5S Content
Previous Project
Next Project
Fuel Your Journey
Ready
to fuel with
the pros?
Expertise
Campaign
Photo/Video Shoot
Influencer Marketing
Content Creation
Launch campaign for YoPRO, a new skyr yogurt with extra protein aimed at athletes of all level. With the first-person point-of-view video style, the ad highlighted the consumer and athlete at the centre of it all, and showed how YoPRO is the perfect companion to any athlete's training routine.
The OLV, focused on hockey, was created in the same vein as the social ad to promote YoPRO's partnership with the Montreal Canadiens hockey team.
Credits
agency
creative agency Carl Social Club
creative director Johann Smith
strategist Mélodie Gagnon
art director Edward Nyamenkum
copywriter Jean-François Morin
motion designer Florentin Heyraud
influencer marketing advisor Anthony Maio
production (campaign)
videographer Jérémie Jeannotte
photographer Edward Nyamenkum
sound design Underground Productions
models David Maman, Jeanne Dubé, Tidjane Kane
production (hockey)
production studio 5S Content
Previous Project
Next Project
Fuel Your Journey
Ready to fuel
with the pros?
Expertise
Campaign
Photo/Video Shoot
Influencer Marketing
Content Creation
Launch campaign for YoPRO, a new skyr yogurt with extra protein aimed at athletes of all level. With the first-person point-of-view video style, the ad highlighted the consumer and athlete at the centre of it all, and showed how YoPRO is the perfect companion to any athlete's training routine.
The OLV, focused on hockey, was created in the same vein as the social ad to promote YoPRO's partnership with the Montreal Canadiens hockey team.
Credits
agency
creative agency Carl Social Club
creative director Johann Smith
strategist Mélodie Gagnon
art director Edward Nyamenkum
copywriter Jean-François Morin
motion designer Florentin Heyraud
influencer marketing advisor Anthony Maio
production (campaign)
videographer Jérémie Jeannotte
photographer Edward Nyamenkum
sound design Underground Productions
models David Maman, Jeanne Dubé, Tidjane Kane
production (hockey)
production studio 5S Content
Previous
Project
Next
Project