The Good Red Flag

On TikTok, being

a walking red flag

can be good thing

Expertise

Brand Strategy

Social Media Strategy

Photo/Video Shoot

National Bank of Canada, the sixth largest commercial bank in Canada, wanted to make waves with their arrival on TikTok. To make it happen, we built a TikTok content strategy with the main goals of increasing brand love and rejuvenating the overall image of the bank. But the twist was that the account would be managed by a mascot: a literal walking red flag (and the logo of the bank).

Thanks to the awkwardly charming personality of the mascot, mixed with a raw straight-out-of-the-phone video aesthetic, our content managed to speak to the French Canadian youth of TikTok and strengthen the brand’s engagement and affinity toward this demographic. Thus making our red flag the only good red flag of the internet.

Credits

agency

creative agency lg2

account coordinator Anne-Elizabeth De Longchamp

creative director Martin Beausejour

art director Edward Nyamenkum

copywriter Jean-Frederic Barrette, Juliette Payer

producer Claudine Lambert

videographer & editor Edward Nyamenkum

talent Lisa-Willia Volcy

Previous Project

Next Project

The Good Red Flag

On TikTok, being

a walking red flag

can be good thing

Expertise

Brand Strategy

Social Media Strategy

Photo/Video Shoot

National Bank of Canada, the sixth largest commercial bank in Canada, wanted to make waves with their arrival on TikTok. To make it happen, we built a TikTok content strategy with the main goals of increasing brand love and rejuvenating the overall image of the bank. But the twist was that the account would be managed by a mascot: a literal walking red flag (and the logo of the bank).

Thanks to the awkwardly charming personality of the mascot, mixed with a raw straight-out-of-the-phone video aesthetic, our content managed to speak to the French Canadian youth of TikTok and strengthen the brand’s engagement and affinity toward this demographic. Thus making our red flag the only good red flag of the internet.

Credits

agency

creative agency lg2

account coordinator Anne-Elizabeth De Longchamp

creative director Martin Beausejour

art director Edward Nyamenkum

copywriter Jean-Frederic Barrette, Juliette Payer

producer Claudine Lambert

videographer & editor Edward Nyamenkum

talent Lisa-Willia Volcy

Previous Project

Next Project

The Good Red Flag

On TikTok, being a walking

red flag can be a good thing

Expertise

Brand Strategy

Social Media Strategy

Photo/Video Shoot

National Bank of Canada, the sixth largest commercial bank in Canada, wanted to make waves with their arrival on TikTok. To make it happen, we built a TikTok content strategy with the main goals of increasing brand love and rejuvenating the overall image of the bank. But the twist was that the account would be managed by a mascot: a literal walking red flag (and the logo of the bank).

Thanks to the awkwardly charming personality of the mascot, mixed with a raw straight-out-of-the-phone video aesthetic, our content managed to speak to the French Canadian youth of TikTok and strengthen the brand’s engagement and affinity toward this demographic. Thus making our red flag the only good red flag of the internet.

Credits

agency

creative agency lg2

account coordinator Anne-Elizabeth De Longchamp

creative director Martin Beausejour

art director Edward Nyamenkum

copywriter Jean-Frederic Barrette, Juliette Payer

producer Claudine Lambert

videographer & editor Edward Nyamenkum

talent Lisa-Willia Volcy

Previous
Project

Next
Project