The National Bank of Canada, the sixth largest commercial bank in the country, wanted to make waves with their arrival on TikTok. To make it happen, we built a TikTok content strategy with the main goals of increasing brand love and rejuvenating the overall image of the bank. But the twist: the account would be managed by a mascot, a literal walking red flag (and the logo of the bank).

Thanks to the awkwardly charming personality of the mascot, mixed with a raw straight-out-of-the-phone video aesthetic, our content managed to speak to the French Canadian youth of TikTok and strengthen the brand’s engagement and affinity. We proved that our red flag is indeed the only good red flag of the internet.