National Bank of Canada (the sixth largest commercial bank in the country) wanted to show up on TikTok in a way that actually made sense for the platform, specifically for French Canadian youth who had no particular reason to care about a bank.

The solution was to not act like a bank at all. We built a TikTok content strategy around a mascot: a literal walking red flag, drawn from the bank's own logo. With an awkward, unfiltered, straight-from-the-phone aesthetic and a personality that leaned into internet humour, the account cut through the noise by being genuinely entertaining. The mascot's charm translated into real engagement and stronger brand affinity among a young audience that had largely tuned out traditional financial advertising.