Simple Drop, an enhanced water brand, needed a strategy realignment after a few years in the market. Hand-in-hand with the strategy team, we pinpointed the brands target audience (the wellness community) as well as their reason to believe (a quick and effective hack to enhance their general wellbeing).

Together, we developed a new social/digital strategy rooted in content that speaks to this community, as well as redefined and optimized their brand identity to make it more impactful for the audience. Our strategy managed to considerably raise awareness and engagement on social, renewing people’s commitment to hydration.