Simple Drop, an enhanced water beverage brand, needed a strategy realignment after a few years on the market. Hand-in-hand with the strategy team, we zeroed in on the brand's target audience (the wellness community), and their reason to believe (a quick and effective hack to enhance their general wellbeing).

Together, we developed a new social/digital playbook rooted in content that speaks to this community. We also redefined and optimized their brand identity to add impact to their visuals. Our strategy managed to raise awareness and engagement on social, renewing people’s commitment to hydration.