After a few years on the market, Simple Drop, an enhanced water brand, needed a strategic reset. The product had real merit but hadn't yet connected with the right audience in the right way.

Working alongside the strategy team, we identified the wellness community as the core target and rebuilt the brand's social playbook around them. We also refined the brand's visual identity to sharpen its impact. The result was a content strategy that spoke directly to people who take hydration seriously, driving renewed engagement and stronger brand awareness on social.