More than Water

Geek out on
the beauty
of hydration

Expertise

Brand Strategy

Brand Identity

Social Media Strategy

Simple Drop, an enhanced water brand, needed a strategy realignment after a few years in the market. Hand-in-hand with the strategy team, we pinpointed the brands target audience (the wellness community) as well as their reason to believe (a quick and effective hack to enhance their general wellbeing).


Together, we developed a new social/digital strategy rooted in content that speaks to this community, as well as redefined and optimized their brand identity to make it more impactful for the audience. Our strategy managed to considerably raise awareness and engagement on social, renewing people’s commitment to hydration.

Credits

agency

creative agency LG2
account manager Véronique Demers
account coordinator Marie-Pierre Lachance
strategist Camille Jourdain
creative director Geneviève Raymond, Joannie Fredette
art director Edward Nyamenkum
copywriter Juliette Payer

Previous Project

Next Project

More than Water

Geek out on the beauty

of hydration

Expertise

Brand Strategy

Brand Identity

Social Media Strategy

Simple Drop, an enhanced water brand, needed a strategy realignment after a few years in the market. Hand-in-hand with the strategy team, we pinpointed the brands target audience (the wellness community) as well as their reason to believe (a quick and effective hack to enhance their general wellbeing).


Together, we developed a new social/digital strategy rooted in content that speaks to this community, as well as redefined and optimized their brand identity to make it more impactful for the audience. Our strategy managed to considerably raise awareness and engagement on social, renewing people’s commitment to hydration.

Credits

agency

creative agency LG2
account manager Véronique Demers
account coordinator Marie-Pierre Lachance
strategist Camille Jourdain
creative director Geneviève Raymond, Joannie Fredette
art director Edward Nyamenkum
copywriter Juliette Payer

Previous
Project

Next
Project

More than Water

Geek out on
the beauty
of hydration

Expertise

Brand Strategy

Brand Identity

Social Media Strategy

Simple Drop, an enhanced water brand, needed a strategy realignment after a few years in the market. Hand-in-hand with the strategy team, we pinpointed the brands target audience (the wellness community) as well as their reason to believe (a quick and effective hack to enhance their general wellbeing).


Together, we developed a new social/digital strategy rooted in content that speaks to this community, as well as redefined and optimized their brand identity to make it more impactful for the audience. Our strategy managed to considerably raise awareness and engagement on social, renewing people’s commitment to hydration.

Credits

agency

creative agency LG2
account manager Véronique Demers
account coordinator Marie-Pierre Lachance
strategist Camille Jourdain
creative director Geneviève Raymond, Joannie Fredette
art director Edward Nyamenkum
copywriter Juliette Payer

Previous Project

Next Project