Say Yeah to Oat Yeah!
Expertise
Campaign
Photo/Video Shoot
Influencer Marketing
Content Creation
Oat milk had earned its place in the dairy-free category, but Silk needed a launch campaign for their new oat beverage that matched the product's energy: youthful, feel-good, and genuinely craveable.
The campaign leaned into the pure joy of the product. Through colourful visuals, expressive casting, and a playful tone, we created a world where choosing oat milk wasn't a compromise but a celebration. Photography, video, and influencer content worked together to give the launch a cohesive, high-energy presence across social platforms.
Credits
agency
creative agency Carl Social Club
creative director Johann Smith
strategist Mélodie Gagnon
art director Edward Nyamenkum
copywriter Jean-François Morin
motion designer Edward Nyamenkum, Bruno Macias
influencer marketing Anthony Maio
production (campaign)
production studio Consulat
producer Sébastien Boyer
director of photography Simon Duhamel
camera assistant Renaud Robert, Renaud Lafrenière
set designer Camille Barrantes
stylist Marianne Dubreuil
hair and makeup Sophie Parrot
model Payton Ashe (Folio), Natalia Blaster (Dulcedo), Xin Run Li (Dulcedo), Harold Bonneville
production (content)
photographer Edward Nyamenkum
food stylist Murielle Banackissa
