Surfing on the ASMR trend, Silk’s Earth Month social campaign focused on the sounds of helping the planet.

By showing viewers that helping the planet is just as simple as adding plant-based to your diet, we’re helping demystifying the stigma and complexity surrounding plant-based nutrition. The enhanced sounds complimented and heightened the taste appeal of plant-based cooking, thus making all assets visually and aurally pleasing. These ads were featured on Instagram, Facebook, Pinterest, TikTok and Youtube.